The IMEC Advanced Performance Program

Advanced Professional Program (APP)

 Fast-Track Intensive Study

Advanced Performance Management (APM) is the title of the new postgraduate intensive study of the IMEC in cooperation with the FIBAA accredited European Management School (EMS). The EMS in Mainz is the academic Management School of the recognised Cologne Business School (CBS) which ranks among the best private academies in Germany.


The program is designed to meet the  challenges of modern management and to increase the performance of ambitious managers in our fast changing and complex business world. 


For the first time in the educational sector essential knowledge transfer is combined with an Individual Business Coaching (IBC). This new approach combines building  the professional expertise with the successful development of the Business Personality.

The APM is an innovative and intensive program for your success

Globalization, re-engineering and virtualization are only some of the elements in today’s complex management world. No longer do products or services form the basis for a long-term  leading market position. It is rather the competence of recognizing trends,   developments and market potentials earlier as well the professional capability to react systematically and with effective management strategies. 

The post gradual management program „Advanced Performance Management (APM)” meets these challenges: Professionals and experts receive within one year the key skills to increase their performance in business and strengthen their personality.


The program provides top-to-date knowledge in compact management modules. The contributions of our renowned lecturers, coaches and guest speakers are characterized by an ambitious interdisciplinary approach and in-depth delivery of profound knowledge. 

Perfectly coordinated with each other they provide the secrets of todays integrated performance management.

The crucial difference:

Within the framework of our integrated Individual Business Coaching (IBC) each participant benefits from the mentoring of a professional management coach. During coaching sessions we analyse your individual social- and leadership skills and work out your personal development. This will not only broaden your horizon but shape your personality.

The APM at a glance – 6 valuable modules

Knowledge Management & Organizational Performance

Companies and their employees nowadays face a highly dynamic environment. Changes have become a constant. Building, transferring as well as developing diversified knowledge are already and will stay decisive competitive factors.

Goal-oriented processes, state-of-the-art IT-infrastructure and an effective organization complete the sustainable company. 

To reach a maximum performance you need the right staff and an effective and at the same time efficient management through an intelligent system infrastructure.

The seminar refers to these issues and delivers modern approaches of processes and organizational structure.

Furthermore, sustainable concepts for acquisition, management and development of a mobile and at the same time demanding workforce are discussed. 

Corporate Responsibility and Social Entrepreneurial Thinking 

Social commitment of companies has become a key issue. Increasing social requirements for social and ecological responsibility force companies to show proactive behaviour.


The seminar discusses the status quo and development trends, shows backgrounds and successes and mainly looks at the question: Is it a trend, a marketing strategy or indeed a future oriented management approach? 


Can a genuine social commitment be the true crucial factor in differentiation – being perceived and appreciated by the consumer and at the same time rewarded with additional costs, increased sales and loyalty?

Leadership – successful leading

Having a workforce, who can cope with rapidly changing conditions in international markets is today regarded as THE decisive factor for companies.


In a working world, which is characterized by an increasing speed of change and uncertainty as well as a growing complexity, once acquired knowledge are not enough to perform for a whole work life. Lifelong learning, initiative, entrepreneurial thinking, flexibility are as well as methodical know-how some of the required competences in employability.


Not only employees but also organizations are called to create a performance-oriented environment for development.

The seminar conveys the key elements of employability-management as well as key elements and tasks of a long-term successful leadership.


  • Requirements of knowledge society for companies and executives
  • Process- and organizational structure 3.0
  • Modern knowledge management
  • Target-oriented talent management
  • Smart cross-generational governance of today’s mobile workforce



  • Dimensions and challenges of international CR/CSR management
  • Social Entrepreneurship Culture (Philosophy, Leadership, Motivation and Vision) 
  • Success factors of integrated CSR communication, aside from “Green Washing”



  • Leadership – evolution, definition, dimension
  • What is success – closer study
  • Key tasks and framework conditions of successful leadership
  • Employability management – maintain and promote efficiency
  • Introducing performance oriented culture and structures


Digital Social Media in Corporate Communications and Knowledge Management

Within one decade social media has become an essential element of our communication and continues to develop. The new media world offers a variety of exciting new options but also a number of challenges.


The seminar about social media gives exciting insights on ways and means for usage of options and prevention of pitfalls.

You will learn all about cross-media connectivity of your communication, collaborative innovation, knowledge management and much more, which the digital world offers to a productive company.

Managing Innovation 4.0

The capability to innovate has always been a crucial factor for a company’s success. A future-proof solution for customer needs and the daily challenges in a firm demands an unconventional approach – in increasingly complex contexts.


This module teaches the fundamentals but, above all, also the various opportunities and modern methods of successful innovation management. The strategic approach is just as important a central aspect as the long-term sustained implementation in the organization by involving all stakeholders.

Nextlevel E-Commerce

Online trading has revolutionized shopping. Companies of practically all industries offer their products digitally – some more, some less successful. Nextlevel e-commerce provides you with insights into tomorrows online trading. 


You learn all about an effective positioning, smart combination of sales channels as well as the usage of innovative tools to target-group oriented, dynamic price control – without losing sight of your profit.

Sell on the Next level. 


  • Dynamic processes of innovation and collaborative product development through social media
  • Social assessment tools to structure information
  • Company communication and knowledge management technologies
  • Continuum of company communication and knowledge management - process integration with regards to Social Media Marketing, Social CRM and Open Innovation
  • Cross-media Storytelling


  • Basics of innovative management
  • Focussed on success – Innovation strategy and –planning
  • From the idea to innovation – methods and tools
  • Managing innovation – Conducting of agile innovation processes


  • Challenges and trends in e-commerce and digital marketing
  • Strategies for successful positioning
  • Effective increase of sales success
  • Intelligent multi-channel-selling
  • Dynamic price control under consistent feasibility studies


The next Advanced Performance Management Program starts in November 2018 – Application period for the limited seats has started.


Nextower - Frankfurt am Main

European Management School - Mainz


6 classroom-based seminars within 10 months; taking place as follows:

Saturdays from  9.00 – 16.00

Sundays from     9.00 – 14.00 

Services at a glance:

  • Execution of the modules
  • Fireside evenings with top-class guest speaker
  • High-capacity groups of 15 people
  • Individual Business Coaching featuring performance-checks with individual feedback-coaching
  • University certificate of the European Management School (EMS) and the IMEC Management Institute
  • All examination fees

Participation fee: 7.450,- Euro (incl. VAT)

Registration „Advanced Performance Management Program“

This is my binding registration to the IMEC Advanced Performance Management Program. Participation fee 7.450,- Euro incl. VAT. You will receive a confirmation of participation and the invoice within 5 days after registration. Binding dates will be communicated in a timely manner. 


We are looking forward to seeing you!

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